Clinical Match Me
Brand Guidelines
Logos, colors and type for anyone presenting Clinical Match Me in public.
Affiliates, partners, journalists and contractors: use the files here rather than pulling a logo off a screenshot or a search result.
Logos, colors and type
Clinical Match Me logos
Use the full logo, the one with our name in it, wherever you can. Save the puzzle mark for places where our name already appears nearby, or where the full logo would be too small to read.
How to use the logo
The logo comes finished. Place it, scale it proportionally, and leave the rest alone.
Keep a clear margin around the logo equal to the height of the puzzle mark, on every side. Nothing else goes inside that margin.
Keep the full logo at least 120px wide on screen or 32mm in print. Below that the wordmark stops being legible, so switch to the logomark.
Never do any of these:
- Rotate it.
- Stretch or skew it.
- Change its colors.
- Add effects or shadows.
- Place it on a color it can't be read against.
- Crowd it, or rebuild it from separate pieces.
Brand colors
Red is the accent and belongs on calls to action. Navy is for headings and dark sections. Everything else supports those two.
Brand Red
#E63946 · RGB 230, 57, 70. Accents and large text, where its 4.17:1 contrast on white passes. Buttons use the deeper #CF2F3B, which reaches 5.09:1 behind white text.
Dark Navy
#1D3557 · RGB 29, 53, 87. Headings, dark sections, the site header and footer. It reaches 12.36:1 on white.
Steel Blue
#457B9D · RGB 69, 123, 157. The wordmark and supporting detail. It reaches 4.59:1 on white.
Light Teal
#A8DADC · RGB 168, 218, 220. Tags and highlights on navy sections. It reaches 8.08:1 on navy.
Mint
#F1FAEE · RGB 241, 250, 238. Backgrounds only, never text. Navy text on it reaches 11.56:1.
Surface
#F5F8FB · RGB 245, 248, 251. The tinted background between sections. Navy text on it reaches 11.60:1.
Brand typefaces
Plus Jakarta Sans sets headings, and Inter sets everything else. Both are free from Google Fonts. If neither loads, fall back to the system UI font.
Aa
Plus Jakarta Sans sets headings in Medium 500, and display figures such as prices in Extrabold 800. Page titles run 24px on mobile and 39px on desktop, section headings 22px and 33px, and card headings 21px.
Aa
Inter sets body copy, labels and buttons in Regular 400, at 18px with a line height of 1.72. Small uppercase eyebrow labels use Bold 700 at 13px.
We measured these sizes at 390px and 1440px wide.
Brand asset questions
Which logo to use, which file format, and what to do when you need something else.
Which logo should I use?+−
The full primary logo, wherever it fits. Use the logomark on its own only where our name already appears nearby, or where the full logo would be too small to read.
Should I use SVG or PNG?+−
Choose SVG wherever it's supported. It stays sharp at any size and the files are smaller. Use the PNGs in Google Docs, PowerPoint, email signatures and anywhere else that won't take a vector file.
How were the contrast ratios measured?+−
They're WCAG 2.1 contrast ratios against white, or against Dark Navy for the pale colors. Body text at normal size needs at least 4.5:1.
What if I need a file that isn't here?+−
Open the live chat and tell us what you need, and we'll get it to you.